OODA’s image which was defined in the published OODA Business Plan has now evolved and is key to its communication strategy and affirmation of the business identity as a brand.
Genetics
Identity
The image has been renewed with a firm commitment to continuity and at the same time of the collective maturity for the years to come. Intended for material or virtual supports, in the various public exposure channels, the markedly rounded graphics have now been rectified.
Today the logo with its inherently malleable properties demonstrates its consistent and enduring characteristics.